Project: The NYC Mayor's Public Engagement Home Support Unit (HSU) works with landlords and property managers to lease vacant apartments to qualified New Yorkers needing financial assistance. During the pandemic, the need to place people in need with vacant apartments became even more acute. This campaign raised awareness of the HSU program and encouraged landlords and managers to look at the benefits of renting to people holding Emergency Housing vouchers. A and B design versions are shown here.
Role: Concept/Design