Bill Heinrich

I'm Bill Heinrich. I have over 20 years of experience working as a design director, art director, graphic designer, and interactive designer and developer.

I think "great" design means effective design. Effective design accomplishes a client's goals. It makes the ad campaign click. It can turn a website visitor into a website customer. Effective, compelling and original design helps connect people with the information they need.

Where do I fit in? I design websites that deliver focused and satisfying user experiences. I create ad campaigns, brochures, direct mail pieces and other materials that help my clients communicate with clarity, purpose and impact. I design logos and corporate identities that help build brands, send the right message, and set my clients apart from their competition.

In addition to my design work, my responsibilities as a design director and senior art director have given me the experience neccessary to lead, manage and mentor creative teams.


These are projects I designed. The first row is print. The second row is branding. The bottom row is interactive. Maximize your browser to get the best view. Email me if you'd like to see more.


Creative: Graphic Design, Art Direction, Creative Direction, Website and Mobile App Design, Branding and Identity Design, Copy, Illustration, Photography

Expertise: Brand Strategy, Proposals and Presentations, Project Management, Hiring and Managing Staff and Vendors, Compliance

Interactive: Information Architecture, Content Strategy, Interaction Modeling and Wireframing, Usability Analysis, Online Advertising, Email Marketing, Social Media Strategy

Tools: Photoshop, Illustrator, Premiere Pro, Flash, InDesign, Keynote, Excel, PowerPoint, Visio, XMind

Code: HTML, CSS, JavaScript, ActionScript, PHP, WordPress, Joomla


I love to design and build things. I also like being part of a team.

I believe that the ability to create must be accompanied by the ability to manage and implement. I meet deadlines and get the most out of the resources at hand. I believe in the value of simplicity, and I know how to listen.

I have the mentoring skills, strategic ability and project management experience it takes to be an effective design leader. That said, I still enjoy tackling projects myself and taking things from concept through to completion. Going from a "blank piece of paper" to the finished product — something a client can use to achieve their goals — is extremely rewarding.

I like to approach projects by defining not just project specifications and scope but by working with clients to determine project goals and success criteria. This has helped me consistently provide clients with work that gets results.


Financial: American Express, Morgan Stanley, TD Bank, Commerce Bancorp, Family Trust, Guardhill Financial, Merrill Lynch, Peoples Federal, Shoppers Charge

Non-Profit: Brooklyn Historical Society, Doctors of the World-USA , Educational Alliance, New York City Financial Action Network, UNICEF, United Jewish Council

Health/Pharma: Cellegy, Matrix Pharmaceuticals, Medco, MedSave International, NYU Medical Center, Yale New Haven Health

Professional/Consumer: Arena Football League, Toys 'R Us, Draftfcb, HBO, Imaginova,, Resonate, Razorfish, St. Martin's Press, American Institute of Architects


Feel free to email me if you'd like to see my resume or additional
work. You can also call me at 917.846.0065.