I have over 25 years of experience working as a designer, art director, and creative leader. I think "great" design means effective design. Effective design accomplishes a client's goals. It makes the ad campaign click. It can turn a website visitor into a website customer. Effective, compelling and original design helps connect people with the information they need.
Where do I fit in? I design websites that deliver focused and satisfying user experiences. I create multichannel campaigns that help my clients communicate with clarity, purpose, and impact. I design logos and visual identities that help build brands, send the right message, and set my clients apart from their competition.
I have the leadership skills and project management experience it takes to lead a design team, and I enjoy collaboration. That said, I’m also comfortable tackling a project myself, working independently, and taking something from initial concept right through to completion. Either way, going from a blank piece of paper to the finished product—something a client can use to achieve their goals—is extremely rewarding.
Creative: Art direction, visual identity and logo design, print design, responsive web and email design, facility and signage design, illustration, video and animation storyboarding
Digital/Social Media: Information architecture, wireframing, front-end coding, social media marketing, email marketing
Management: Brand strategy, proposals and presentations, project management, managing staff and vendors, brand compliance, social media strategy, photo shoots, video shoots
Photoshop, Illustrator, InDesign, XD, Figma, HTML/CSS, After Effects, Premier Pro, Acrobat, PowerPoint
Financial: Bank of America, American Express, Capital One, Morgan Stanley, Cadre, Heritage Federal Credit Union, M&T Bank
B2C/B2B: KitchenAid, Maytag, Hyatt Hotels, Cetaphil, Toys "R" Us, Cognizant, Northeast Utilities, DuPont, Chemours, Kraton Corporation, Arconic, Appgate, Deloitte
Agency: DiD Agency, Carbone Smolan, FCB Health, Propr, Pacific Communication, Mighty & True
Healthcare/Pharma: Yale New Haven Health, NYU Medical Center, GWU Health, Incyte, Galderma, AbbVie
Gov’t/Nonprofit: Brooklyn Historical Society, Florida Keys Action Network, UNICEF, Rodney Square Conservancy, New York City Mayor’s Office of Public Engagement, New York City Housing Authority