Project: The “Powering the Skies” campaign for Arconic highlighted how the company’s aluminum alloys have been used from the beginning of commercial aviation to Apollo 11 to today’s most advanced aircraft. I designed a range of ads and graphics for print, digital, and social media.
Role: Concept/Design/Image Selection & Retouching
Bottlerocket: In addition to designing the logo for this popular New York wine and spirits store, I also designed a range of packaging, merchandise, and accessories.
Yaga: I designed the logo and several icons and graphics for this tech start-up.
revaya: I created the logo, menu, and stationery for this kosher vegetarian restaurant.
Have to Have: I designed the logo and visual identity for this online marketplace specializing in women’s fashion.
Park Slope Historic District: This logo for created as the centerpiece of the Historic District’s “Expand It” campaign.
Roles: Design/Illustration/Art Direction
Project: Capital One and Spotify partnered to offer new Capital One customers Spotify Premium when they opened an account. In addition to the landing page, Spotify display ad, poster, Instagram graphic, and postcard shown here, I also designed a series of emails and web banners.
Role: Art Direction/Design
Project: Rodney Square Works is a public-private project that involves a complete renovation of Wilmington, Delaware’s iconic public space.
I created the campaign’s colorful visual identity which is designed to connect with the various groups and communities that will benefit from a revitalized Rodney Square. In addition to the items shown here, the campaign included construction fencing, additional signage, and a range of promotional items.
Role: Concept/Art Direction/Design
Project: Displayed in Morgan Stanley offices, this series of posters raised awareness of special employee benefits and offers.
Role: Concept/Design
Project: The Reginald F. Lewis Foundation chose the occasion of their 35th anniversary to launch a new visual identity program. The new identity includes a bold “RFLF” letter mark to complement the logo. I also designed the 35th Anniversary Report and a range of useful items used by students participating in the Foundation’s programs and camps.
Role: Concept/Design
Project: Ellamera is a new health and beauty brand that provides cosmetic formulators with a range of copolymer products that enable them to transform oil-based ingredients into cosmetic products.
I designed the logo and visual identity system, and I created the brand guidelines. In addition, I was put in charge of the naming process and came up with the name Ellamera.
Role: Concept/Design/Naming
Project: I designed the logo, stationery, and several premium and promotional items for this fashion and lifestyle start-up. I also designed and built the website. Fashion Over 40 was acquired by a major retailer in 2019.
Role: Concept/Design/Development
Project: The Funders Forum on Accountable Health, a project of the George Washington University Milken Institute School of Public Health, was created to encourage shared learning across the funders of accountable health initiatives across the country.
In addition to creating the logo and visual identity for Funders Forum, I was asked to create a range of digital, social media, print, and exhibit materials to support the new organization.
Role: Concept/Art Direction/Design
Projects: I worked with Whirlpool’s internal teams responsible for branding and email development to design the Email Style Guide and several emails for KitchenAid. I ensured my designs stayed within KitchenAid’s existing visual identity while ensuring that the emails looked great in all deployment formats. Once type sizes and weights, pixel padding, and information hierarchy where determined, those elements were “codified” in the Style Guide to help ensure consistency moving forward.
Roles: Design, project management, image selection
Project: Gia Pronto is a café in Philadelphia that hired me to design a new visual identity in anticipation of the Café’s expansion to new locations. The original illustration and customized lettering were meant to convey speed, simplicity, and fun.
Role: Concept/Art Direction/Design
Project: Aimed at a corporate audience, this video played at conferences and meetings to promote Deloitte’s work in helping companies navigate environmental, social, and governance (ESG) challenges. I worked with a copywriter, created the storyboards and graphics, chose the background music, and directed the production process.
Role: Direction/Graphics Creation/After Effects
Project: Versions of this campaign promoting Galderma Sculptra and its partnership with Alastin were aimed at both the consumer and HCP markets. The social media graphic, tri-fold sell sheet and email are shown here, along with an alternate version of a sell sheet which used a different model and color palette.
Role: Art Direction/Design/Image Retouching
Project: This series of onboarding emails for new Capital One Everyday Checking customers featured a mobile-first, responsive design. The goal was to give new customers crucial info in a visually compelling way that helped ensure engagement while supporting the look-and-feel of the brand.
Role: Design/Production
Project: This brochure was designed to serve as a template for Morgan Stanley. It was one of five templates I created that used different layouts and color palettes to help ensure that brochures could be created quickly and affordably on an enterprise-wide basis while ensuring brand consistency and quality.
Role: Concept/Art Direction/Design
Project: During the pandemic, as employees were in the midst of lockdowns and working 100% remotely, the leadership at Incyte Pharmaceuticals had the inspired idea for the “The Quarantined Kitchen” cookbook. Employees across the country were asked to submit family favorite recipes. The cookbook contained over 120 recipes. It was printed with a comb-binding so it could be laid flat on a counter. I designed the page layouts, chose the fonts and colors, and drew many of the illustrations.
Role: Art Direction/Editorial Design/Illustrations
Project: Krysteras, a new North American subsidiary of Sesderma, is focused on the development and distribution of dermocosmetics. I designed the logo and visual identity to stand out in the crowded field of physician-dispensed skincare brands. I also designed promotional items for HCPs and packaging for several of their products.
Role: Concept/Design
American Express: Graphics for the Shop Small program used in Holiday and Small Business Saturday campaigns.
American Express: Coolhaus, Delta Airlines, and Amex partnered for the #DeltaAmexPerks Coolhaus Ice Cream Tour in selected cities to celebrate and promote the 20th anniversary of the card.
American Express: Logo I designed for the 100th anniversary campaign for Global Business Travel.
NYSERDA: Graphic used to promote the New York State Energy Research & Development Authority’s statewide charging station expansion campaign.
CeraVe: Custom icons for use on CeraVe skincare promotions and packaging.
Deloitte: One of a set of graphics I created for use on the website, social media, and events and conferences.
Roles: Design/Illustration/Art Direction
Project: The 2023 Annual report celebrated the Foundation’s 40th anniversary. It featured a painting by renowned North Carolina artist Chip Holton and a more in-depth dive than usual into the Foundation’s mission, activities, impact, and goals for the future. In addition to the design and layout, I worked with the Foundation to source, select, and retouch several of the images.
Role: Concepts/Designs/Illustrations
Project: This video explains SmartBill Pro—a product that helps merchants who accept American Express manage high volume recurring batch transactions—in a way that’s clear and engaging.
Role: Art Direction/VO Direction/Design/Illustration/Storyboarding
Project: The NYC Mayor's Public Engagement Home Support Unit (HSU) works with landlords and property managers to lease vacant apartments to qualified New Yorkers needing financial assistance. During the pandemic, the need to place people in need with vacant apartments became even more acute. This campaign raised awareness of the HSU program and encouraged landlords and managers to look at the benefits of renting to people holding Emergency Housing vouchers. A and B design versions are shown here.
Role: Concept/Design
Projects: The work shown here is representative of the wide range of projects I worked on for Heritage supporting their marketing and outreach teams. Digital campaigns, social media, special graphics and logos, and co-branded merch and signage with the Evansville Otters — it’s quite a variety.
Roles: Art Direction/Design/Image selection/Illustration/Production
